I’m a hybrid thinker—part brand storyteller, part UX strategist—crafting language that connects, converts, and makes sense. From microcopy to messaging frameworks, I write with both intention and intuition—shaping the way people move through digital products and how they feel about the brands behind them. With a foundation in Visual Anthropology and Ethnography, I lead with empathy and insight. I’ve partnered with product designers, strategists, and engineers to bring voice and clarity to complex flows. I’ve also developed high-impact brand narratives, campaign messaging, and tone-of-voice systems for global names in fashion, lifestyle, and beauty. Proudly Ghanaian-American, I move between Los Angeles, the Bay Area, and Accra—translating cultural nuance into creative systems that scale. My work lives at the intersection of experience and identity, built for today’s digital-first, values-driven generation.