AMAZON FASHION
Led social concepting and hands-on copywriting for @AmazonFashion, translating seasonal priorities, emerging trends, and cultural moments into platform-native creative. Developed narrative concepts, scripts, social copy, video-first ideas, and multi-frame story arcs that blended trend commentary, entertainment, product discovery, and commerce. Adapted voice, pacing, and storytelling across Instagram Stories, in-feed content, and other social formats, partnering closely with Amazon Fashion and cross-functional creative teams to develop, present, revise, and execute concepts under fast-turn timelines. Owned copy QA and final creative review to ensure brand voice, product storytelling, and narrative consistency through delivery.
This was a freelance engagement.
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