ALO
Developed copy across diverse brand initiatives including email marketing, community events, product line naming, and loyalty programming. Revitalized the ALO Access membership experience by crafting refreshed site copy, triggered email flows, rewards-focused emails, and ongoing business-as-usual email communications. Collaborated cross-functionally with the loyalty and design teams to ensure messaging consistency, deepen member engagement, and support retention across all customer touchpoints.
This was a short-term engagement.
EMAILS
LOYALTY PROGRAM
