Identified emerging trends across verticals, enhancing Instagram's brand storytelling for 700M monthly users. Curated over 180,000 videos, optimizing engagement and relevance, particularly within Gen Z. Collaborated with cross-functional teams to improve user experience and drive platform adoption, delivering data-driven insights and content recommendations. Developed global content standards targeting Gen-Z and niche communities, while managing the editorial calendar for the US and Canadian markets. Worked with Engineering and Product teams to optimize UX/UI, ensuring content quality and alignment with brand values.