Identified emerging trends across fashion and beauty verticals, enhancing Instagram's brand storytelling for 700M monthly users. Curated over 180,000 videos, optimizing engagement and relevance, particularly within Gen Z. Collaborated with cross-functional teams to improve user experience and drive platform adoption, delivering data-driven insights and content recommendations. Developed global content standards targeting Gen-Z and niche communities, while managing the editorial calendar for the US and Canadian markets. Worked with Engineering and Product teams to optimize UX/UI, ensuring content quality and alignment with brand values.