Led global social publishing for @MetaQuest and @MetaQuestGaming’s Social & Influencer team, managing product fulfillment for ambassadors and overseeing reporting for content distribution. Spearheaded content strategy for the Meta Quest Pro launch, ensuring clear, consumer-friendly messaging across all platforms. Supported the ideation of new editorial programs, utilizing a combination of curatorial insight and data-driven analysis. Coordinated messaging across four flagship Meta brand handles in real-time during Meta Connect, working independently to track best practices, permissions, and limitations across platforms to optimize social performance. Developed strategic messaging frameworks to support product positioning and consumer engagement, pitching original content ideas and contributing to quarterly editorial planning. Managed cross-functional workflows between marketing, UX, and product teams to streamline execution and ensure consistency. Facilitated real-time programming changes to refresh and account for timely, always-on content audiences identified with. Partnered with Senior Leadership to review and refine content decks for global alignment and impact while monitoring real-time social sentiment and optimizing messaging during key launch moments.