NIKE
Wrote high-impact copy for digital, retail, social, and influencer touchpoints, ensuring brand voice and messaging resonated across all platforms. Developed product-centric narratives that aligned with seasonal trends, driving engagement and conversions. Crafted clear, compelling, on-brand copy for product descriptions, email campaigns, digital ads, and social media, strategically highlighting Nike's collections. Led narrative-driven copy for high-profile collaborations, blending athletic performance with fashion, personal stories, and cultural moments. Ideated engaging content for major brand activations, such as Nike’s Fashion Week brand moment 2024, and collaborated with key partners like Luar to blend performance-driven products with bold fashion statements. Maintained a consistent brand voice, ensuring tone was culturally relevant and aligned with Nike’s overall identity. Ensured the validity and clarity of all written materials, from initial ideation through to the final copy review process, incorporating feedback from senior stakeholders and collaborating across teams.
Editorial Interviews
Product Descriptions
We Transcend | AAPI History Month
FAMILIA | Latin History Month
Social
Organic and Paid
Site and App
