PATTERN BEAUTY
Provided brand and creative consultancy for Tracee Ellis Ross and PATTERN Beauty, leading community management and content curation across social platforms. Conducted platform audits to ensure brand objectives were accurately executed, refining strategies to boost engagement. Developed messaging frameworks and tone of voice guidelines, ensuring consistency across web, social, email, and packaging. Conducted in-depth research and content audits at launch, defining brand messaging and identifying opportunities to stay relevant by aligning with cultural movements. Authored copy for ads, social, and email, while refreshing the brand voice and tone guide to amplify the brand’s personality. Collaborated cross-functionally with marketing, design, and PR teams to integrate insights into impactful campaigns that resonated with customers. Ensured authentic representation of textured hair through strategic copy, engaging in cultural conversations that deepened connections with the brand’s diverse consumer base and fostered lasting brand loyalty.
Content creation
COMMUNITY MANAGEMENT
EMAIL & SMS
