SAVAGE X FENTY
Led editorial and campaign storytelling for major product launches, influencer collaborations, and cultural moments across multiple touchpoints. Developed strategic copy and messaging for key initiatives, including the Savage X Sport launch, retail openings, and high-profile campaigns like Love on the Edge and Savage X Fashion Show. Partnered with cross-functional teams to ensure brand consistency and alignment with business objectives. Crafted product naming, narrative direction, and messaging strategies that resonated with diverse audiences. Delivered copy for CRM, site, digital ads, print, and legal content for Rihanna’s Fenty Corp., driving brand consistency and engagement. Mentored junior writers and led the development of data-driven best practices to refine creative strategies.
Editorial pages
PRODUCT DESCRIPTION PAGES
USER EXPERIENCE (UX)
NAMING
COLORS
Black Caviar
Late Night Purple
Brown Sugar
Venomous Vixen Snake Lace
Underworld Green
Floral Chevron Lace
Pearly Purple Poppylicious Lace
Spicy Orange
Wildflower Blue
Black Ink
Juicy Purple
ACCESSORIES
Saddle Up Paddle
Inked Up Stay-Up Thigh High Stockings
Attitude Adjustment Body Harness
Attitude Adjustment Body Harness
Shining Star Full-Body Harness
Bad Behavior Mesh Gloves
Lady Fingers Lace Gloves
Caged Lace Jersey Gloves
Baddie BB Eye Mask
Thikker Thigh High Vinyl Stockings
Connect the Dots Stay-Up Thigh High Stockings
Editorial Interviews
Savage X Caramel Curves
August 2021
Savage X Pride
June 2021
Voice Over Scripts
EMAILS
RETAIL & activations
Promotional Banners
Answering Machine Greeting/Memo
Store Launch Gift Bag Welcome
Fitting Room Welcome Message
INFLUENCER CONTENT IDEAS
HEADQUARTERS
Conference Room Naming